When considering someone in our market for the REO industry we know you need exposure, conversion, support and experience. Everyone can talk about what they can do but you need visible indicators that give confidence in your choice of who you choose. Let us show you we know by reading what's below.

We offer our web site's top search engine rankings. This is the first thing you should look at because of current trends. Although 87% of people use the internet in researching their next real estate transaction and 48% in using someone from the internet to help, 98% of REO clients (not institutional groups but individual and investor groups) use the internet to research. The problem is "connection."

Most agents/brokers that represent listings don't have adequate search engine placement. They use a "listing-pull" approach. They sell you to be the listing entity and let the MLS and a little promotion using conventional techniques to sell the properties, leaving the massive flow of the internet to others.

moveupsandiego.com offers top placement for over 400 key words, many that attract your target market.

The flow of internet searchers are growing exponentially. They just don't have an easy path to getting to your properties using the typical agents that are representing you. Those that have some prominence in the search engines don't have a path of "least resistance." It doesn't easily take them to the properties and have supporting content surrounding them to give confidence in their position to pursue an REO property. Therefore, where the search results takes most clients are not conducive to great "conversion."

People are searching using certain phrases and go to web sites that don't make the path easy for potential buyers to sell themselves into buying. Many people go through Maslow's hierarchy of needs when it comes to real estate. Knowing this you should see that you need to have more than pictures and a price. There is more going through the clients mind. We found that their interest is piqued but needs coddling and support that going down this route is a safe, good and positive thing that friends and family will see in a positive way and they will feel better about themselves on.

Ease of use, from typing into Google to the page it lands on to seeing properties instantly and surrounded by supporting messages is the key to conversion. A top ranked web site is useless if it has barriers to getting clients quickly to the properties and content being "fed" intrinsically.

moveupsandiego.com has direct paths from REO key words results on search engines to rich, target content and listings. This "least resistance" path fuels their interest quickly after doing their search engine searches. By keeping the tempo, conversion from searching to submitting an inquiry goes up dramatically.

The wave of interest in on the internet for REO's quickly dissipates they go through the poor "flow" from the search engine result to the web site to the pages of properties. Then more fall to the wayside because the site doesn't support the REO "product." Many are first time REO buyers/investors and most web sites don't help with the ancillary questions and concerns they have in considering moving forward. There is more hesitation in the discovery stage of this type of transaction. More trust is needed for them to convert.

Most sites have the properties and little else so it's up to the client to get assurance through other means (friends, family, other agents) with many taking them out of this part of the market. We found that having content on the site portraying a team covering all aspects of the process and having insightful content written for the client puts them at ease and has them pushing themselves forward more prepared and more willing to pursue this path. The correct supporting content and architecture retains 65% of the clients that normally fall to the wayside.

moveupsandiego.com has ten times the content of the average real estate web site and more unique content than the typical site. Blogs and reports talking about the REO experience raises confidence. Showcasing our team members, in house and outside people and businesses we use or refer for needs throughout the buying and owning of the property, increases confidence further.

Many say they are experienced in REOs but actually aren't. Some ARE experienced in the old way REOs were marketed but are now antiquated. Those with the correct technology and content architecture but little experience will outsell the top producers from 5 years ago. Clients want to feel experience not just hear it in a pitch. Web site placement, architecture, content and a team presentation on the site communicates experience before a word is spoken.

Experience also matters in how who represents your REOs can integrate all the marketing channels, new and ageless techniques, into their regular routine. Farming, mailers, seminars, bus tours, multi media integration, "pull" marketing, web site performance, web inquiry optimization, target mini web sites and more.

Admitting you don't have all the answers but you will find out is also needed to be said. Many in the REO industry are just riding a fad and don't put the time in to make their efforts as fruitful as they could be. They just sell you with talk and get the listings in the MLS and let the properties drastic price reduction make the sale. More money would be made and would take less time on the market if you found an entity running on all cylinders for YOUR market.

moveupsandiego.com has the pieces in place, getting the search engine ranking (the site is new but the makers are renowned for organic first page placement with 92% of their clients sites on the first page of Google, MSN and Yahoo "organically") and adding content regularly to draw more clients into using us.

Have our actions, not just our words, given you enough to see we might be a perfect for what you are looking for? Then contact us to see if we can be a team we both want.